Survey 411...
US Only
18-54 M/F
N=395
July 31, 2020
Overall we're pretty happy with the first survey. It's resulted in some really interesting points of interest around awareness and intent, which is what we wanted to focus on and we'll be sharing in a future post. Our sales estimates were hit and miss. For example, we we landed at 1.05M US units sold for Final Fantasy VII Remake, which we feel good about. BUT, we also landed at 95K US units for Beat Cop, which seems unlikely to us. That said, with more data will come triangulation and improved accuracy so the future looks pretty bright!
Below are some basic data points that are useful in any game development, roll-out campaign or competitive analysis conversation.
Where they spent...
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